| The DBC Business Health Analysis
Tool is a comprehensive
assessment of your business. The assessment will include meeting with
you and your employees, studying your operations and reviewing recent
operational data. At the conclusion of the process, DBC will prepare
a list of recommendations that will focus on how you can make your company
more competitive and profitable. The assessment concentrates on these
eight (8) functional areas;
Strategic Business Planning
Strategic business planning is often given short shrift by smaller
organizations. Strategic planning starts with a mission statement
or your reason for being in business. Next you perform an assessment
of where you now which includes identifying strengths, weaknesses
and opportunities. Then you set goals and objectives and lastly,
you devise a plan to achieve those goals, a strategy for implementing
the plan and method for monitoring the results.
Sales & Marketing
Marketing informs your market of your existence and how you uniquely
can fill their needs. Selling is getting people to invest their resources
in your goods or services. Selling and marketing encompass pricing,
promotion and delivery. This part of the assessment will look at
promotion and advertising, customer relationship management, pricing,
delivery and customer satisfaction.
Financial Management
Financial management involves the optimum utilization of your funds
to maximize your opportunities for success. Success requires expert
financial management. Financial management includes coordinating
funding needs, cash flow, inventory control, cost accounting, financial
statement analysis, budgeting, forecasting, credit and expense control.
Human Resource Management
Human resource management involves the proper utilization of the skills
and knowledge of the people in your organization so they willingly
propel the company to meet its goals and objectives. Areas to assess
will include, hiring and firing, goal setting, reviews, training
programs, compensation plans and employee benefits.
Daily Business Operations
Daily business operations involve the handling of day to day activities.
Most businesses get started with a good idea but keeping the company
going requires effective administration and sound policies and procedures.
This part of the assessment will cover corporate policies and procedures
including employee handbooks, purchasing and supply chain management,
credit, internal reporting, quality policies and accounting and administrative
procedures.
Technology
Technology assists companies in becoming or remaining competitive.
The process starts with the evaluation of available technology. The
most difficult aspect of technology is making proper use of the available
technologies. This part of the assessment will look at software and
hardware systems as well as all corporate communication methodologies.
Competitive Analysis
Competitive analysis involves gaining knowledge of your competitors.
This knowledge is used to get ahead and stay ahead. During this step,
you will identify the key competitive variables such as quality of
product, customer service, name recognition and price.
Business Partnerships
Business partnerships have benefited many companies. These alliances
assist the business in keeping their customers satisfied. Partnerships
can be with vendors, customers or competitors and cover customer
needs that your organization is not qualified to meet. Many companies
refer to this as “Can Do”. This means we will meet all
of our customers needs whether we do it ourselves or use a partner
from our network of strategic alliances to do it.
Call or e-mail us today so we can schedule your business analysis
and get you started to a more successful future.
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